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Don't let a captive audience go to waste!
Take advantage of it!
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CASE
STUDIES
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Hartford
Stage:
Hartford Connecticut's only Tony-winning theatre.
- The
Need:
HSC wanted to motivate families to attend their plays during their Santa Saturdays, Taste of Hartford and First
Night family activities. I performed kid-friendly, adult-pleasing skits that informed families of the upcoming plays.
- Result:
HSC got to advertise its plays to hundreds of families, and those families discovered that HSC wasn't just a place
for serious drama for adults, but an institution that offered theatre for the whole family.
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Solomon
R. Guggenheim Museum:
The famed Frank Lloyd Wright-designed museum in New
York City and one of the world's leading cultural
institutions.
- The
Need:
To inspire families to enroll their children in
the museum's after-school programs. My
skit illustrated the variety and depth of the Guggenheim's
after-school programs; specifically their interactive
workshops, hands-on projects and experimental media
classes.
- Result:
Families were informed of the many after-school
programs the museum has to offer and the countless
and inspiring things that could be learned there.
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CBGB's:
The legendary Rock 'N' Roll club in New York City.
- The
Need:
To entice people to visit CBGB's website. My
skit proved how visiting the site was the
next best thing to going to CBGB's itself; by showcasing
their online store, cybercasts, live streams, chat
rooms, message boards, archives and email update
list.
- Result:
People were inspired to visit CBGB.com after seeing
the plethora of information, merchandise and activities
offered on their website.
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Wadsworth
Atheneum First Thursday:
An "open house" the museum holds the first
Thursday of every month to attract new patrons. Dozens
of families were visiting.
- The
Need:
To motivate the families in attendance to participate in the family programs the museum has to offer.
My skit promoted the children's programs. I also made art jokes to appeal to kids and adults, featuring
Cubist Cornflakes and Abstract Expressionist Toothpaste and Hair Gel.
- Result:
Families were informed of museum programs they might
never have heard of.
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Bradley
Airport Welcome Center:
A Center to promote tourism in the largest airport
in Connecticut.
- The
Need:
To encourage travellers to visit the Center to take its free Connecticut travel brochures and visit sites in Connecticut.
My skit promoted the virtues of the Welcome Center and the "irresistible" free brochures it held, by presenting a heartwarming
comic romance: "The Trials of Melvin."
- Result:
Travelers became humorously inspired to take brochures
and ask questions.
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The
17th Annual Charlestown Seafood Festival:
They didn't need advertising. People from all over
New England have attended the festival for years.
And, many entertainers had been hired. But each year,
new attractions were added.
- The
Need:
How could the festival's organizers inform their
captive audience?
- Result:
The
Thing Machine did a five minute skit advertising
ALL the attractions & events - thus inspiring
the audience to seek out new attractions.
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The
New York International Fringe Festival:
An award-winning, critically acclaimed avant-garde
theater festival in New York City was having a "Busking
Bonanza" of street performers in Tompkins Square
Park.
- The
Need:
To intrigue park-goers to stop and see all the performances.
My skit not only advertised the performers,
but included jokes about theater to appeal to young
and old alike. The skit featured "Sid, the
Culture-Hating Uncle;" "Marge, the Theater-Mad
Housewife" and "Insta-Hip! - a three-day
course in theater hipness."
- Result:
Intrigued park-goers sought out the performers.
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The
Connecticut Historical Society:
A family-oriented museum specializing in genealogical
research, was presenting "Parade the Circle,"
a free family-themed event.
- The
Need:
To entice the captive audience to revisit the museum
as paying customers. My skit
advertised their genealogical library and research
services, by creating characters like "Billy,
the spaced-out teenager," "Sid the (Used)
Time Machine Salesman," and "Caveman Ug"
to promote the concept of researching your family's
past at CHS.
- Result:
People were informed of CHS's capabilities, and
were enticed to come back.
This skit was re-performed at Big E 2001, and this
time I placed CHS brochures nearby, so as I
performed, people were inspired to take a free brochure.
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Don't let potential customers walk away!
Let me capture them for you!
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